Project Overview

Blue Shield Fire Protection offers a wide range fire protection systems and are based in Tring, Hertfordshire.

Harita approached us because it's her job to help drive new business and a responsive website relaunch had been on her agenda for a while.

Our team made changes to the html and their existing style sheets where necessary but we had to make sure our improvements didn't affect the simplicity of the website in any way.

Simplicity in web design doesn't necessarily mean a dull or minimalist aesthetics. The idea of simple websites is to remove all unnecessary elements from the design, code and content. All too often we see websites that are difficult to navigate, read, or simply don't make sense. In the process of looking for a trendy new look; site owners end up creating a cluttered nightmare instead. There may be sliders, large photos that take too long to load, or design features that tend to muddle each page.

How can we expect users to successfully navigate pages when the design prevents them from doing so? A non-user friendly website leads to loss of traffic, leads and sales which is the lifeblood of any business. Don't ever underestimate simple web design and bear these benefits in mind:

  • Simple websites Easier to navigate and maintain
  • Simple websites load faster
  • Simple websites are easier and dramatically cheaper to build which is good news if you're on a budget

If you are need of a fresh design or help with existing website then please get in touch.

Harita Govindia - Blue Shield Fire Protection

"B2B Surge were able to take our old unresponsive website and transform it into a fully responsive design in no time at an unbeatable price."